The Promotional Idea Showcase - Winter 2003 - Updated Quarterly

Promotional Planning Calendar

 

APRIL
1-30: Cancer Control, Parkinson’s Awareness, Autism Awareness, Child Abuse Prevention, Stress Awareness and Keep America Beautiful Month. Again, all great causes to get behind.

2: Reconciliation Day. A day to mend broken relationships of any kind – including business.

5: Joseph Lister: Birthday. Not a well-known name, but the man responsible for saving countless lives – the father of aseptic surgery. Think Listerine. Interesting tie-in for hospitals, doctors, medical equipment sellers/makers, clinics, insurance plans, etc.

7: No Housework Day. Worth repeating. Take a deserved break from laundry, cleaning, washing dishes, cooking, sewing, and etc. Neat tie-in for restaurants, movies, stores, and clubs, etc.

13: Thomas Jefferson, Butch Cassidy, Samuel Beckett and Alfred Butts: Birthdays. Yet another eclectic mix that has no ties other than a common birthday. By the way, Butts was the inventor of the game Monopoly.

15: And while on the subject of eclectic mixes, today is (in addition to income-tax day), simultaneously the anniversaries of the Titanic’s sinking (1912), the opening of the first McDonald’s (1955), the discovery of a new solar system (1999), the founding of the first US school for the deaf (1817) and blues legend Bessie Smith’s birthday (1894).

19: Husband Appreciation Day. Pretty self-explanatory. The guys’ turn to get some praise.

19-25: National TV Turnoff Week. Seven days encouraging folks to keep the TV (and computer) unplugged, and spend more time reading and writing letters, or with
family and friends.

22: Take Our Children To Work Day. The tie-ins for promotional products are huge.

25: Martin Waldseemuller Remembrance Day. Who? The guy who gave America its name. In his 1507 book Cosmographiae Introductio, he named both the North and South continents after Italian explorer Amerigo Vespucci, mistakenly believing him to be the discoverer of both. Very cool obscure tie-in.

28: Workers Memorial Day. Honoring all employees killed or injured while doing their job.

30: National Honesty Day. Devoted to complete honesty with everyone – employees, employers, friends and family.