The Promotional Idea Showcase - Winter 2002 - Updated Quarterly

Promotional Planning Calendar

MAY
1-31: National Hamburger Month. Saluting the universal sandwich that’s become a true American icon. Not only were burgers the original fast food (White Castle was the first chain in 1921), but who can possibly imagine any diner or “basic” restaurant without them? All kinds of tie-ins and co-op possibilities here. And how about a good read while chomping that burger? It’s also National Book Month.

2: Sibling Appreciation Day. Make it a point to tell ‘em you love ‘em today, just because.

4: Kite Day. As in go fly one. Unexpected hook-up for company picnics, lunchtime contests, school outings, etc. 

6: No Diet Day. Bag the mini-salad and pig out on whatever your stomach desires. After all, it’s just one day. Offbeat tie-in for restaurants or cafeterias. 

8: Robert Johnson: Birthday. Hands down the quintessential blues musician (born poor, killed at 27 by a jealous husband, hitched trains or walked to each town, etc.) he’s influenced almost everyone since. Born 1911.

10: National Small Business Day. Recognizing them as the backbone of American commerce. Do your employees or customers qualify? 

14: “Stars And Stripes Forever” Anniversary. The first-ever performance was given today by John Philip Sousa, in Philadelphia. Nice day to emphasize patriotism.

18: Armed Forces Day. Honoring all U.S. military personnel, wherever they may be.

20: Earhart/Lindburgh Anniversary. One of history’s coincidences. On this day, 1927, Charles Lindbergh made the first solo nonstop Atlantic flight. Five years later to the day, Amelia Earhart became the first woman to do the same. Offbeat accomplishment/travel promo-op.

23: Douglas Fairbanks Sr.: Birthday. The silver screen’s first action hero, his silents are still considered standards of the genre. Born 1883.

29: Everest Summit Reached Anniversary. Sir Edmund Hillary and Tensing Norgay got there first, 1953. Promo possibilities (first, highest, achievement) abound.

31: Copyright Law Anniversary. It was signed into law today, 1790, by President George Washington.