APRIL

1: National Pet First-Aid Awareness Month. Hey, they need to be kept out of harm’s way, too. Many, after all are an investment.

4-10: Hate Week. Not in the traditional use of the word, but, derived from Orwell’s 1984, a week to fight against “Big Brother” – the continuing erosion of privacy and individualism in our business and personal lives.

7: No Housework Day. A day for a deserved break from laundry, cleaning, washing dishes, cooking, sewing, etc. Neat tie-in for restaurants, movies, stores, clubs, etc. Today’s also World Health Day.

15: Thomas Hart Benton: Birthday. American painter considered a founder of regionalism, a truly American art form.

17: Blah Blah Blah Day. A day to finally do something you’ve been talking about for a long time, but haven’t acted on. Could be home- or work-related, trivial or important. Lots of opportunities here.

18: National Teach Children To Save Day. The way things are going economically, it’s never too early. Great for banks, stockbrokers, etc.

20-26: Administrative Professionals Week. A deserved tribute to all those assistants who handle the details while their bosses get the spotlight. Florists, restaurants, resorts, etc., can benefit.

23: First Movie Theatre Anniversary. The first film showing outside of a flicker machine occurred today, 1896, at Koster & Bials Music Hall, New York. And look how the concept’s grown. Film studios, theatres, video stores, etc., take note.

26: National Arbor Day. Considering the many devastating forest fires last year, an especially good day to sponsor a tree planting or 20, and gain invaluable PR while doing so.

29: Edward Kennedy and “Duke” Ellington: Birthday. Along with Louis Armstrong, he redefined jazz, and music as a whole, forever. Cool tie-in for radio stations, record stores, etc.

30: National Honesty Day. Devoted to complete honesty with everyone – employees, employers, friends and family.