Articles

• Magnets And Stickers: What’s The Attraction?
• Personalization: Boosting Egos Also Boosts Loyalty, Sales 
• Electronics: Watts Current?
• Romancing The Specialty: How To Put The “Extra” In Extraordinary 

Editorial

• A Right Way, A Wrong Way

Collective Creativity

• Going ‘Green’ Shows You Care

Real Problems, Real Solutions

• Monkey Promotion Was Warm And Fuzzy, But …
• Gifts Promote Repeat Biz
• Pins Promote Professionalism Among Pizza People
• Bank Banks On Bank’s Bang
• Safety Program And Products Cut Accidents 86%, Reduce Costs
• One Firm’s Product Plan: Deluge Their Desks 

Promotional Planning Calendar

• March
• April
• May

Inside Incentives

• Pillow Gifts Are Memorable Motivators

Special Markets

• Corporate Store Strategies

New Products

• Find out what’s hot before it’s not.