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The Promotional Idea Showcase - Winter 2002
- Updated
Quarterly
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Collective
Creativity
Going
‘Green’ Shows You Care
By Karen
Akers
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| Whether you’re
trying to reach school kids, soccer moms, college students or
professionals, using recycled products in your promotions sends a
positive message about your firm. It shows recipients you care
about the environment while memorably presenting your logo and
name. And if that’s not reason enough, just take a look at the
products themselves. There are so many different recycled products
available these days that you might have trouble selecting just
one. |
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SOLID CHOICE. Anyone who
takes notes on the run knows it can be awkward when you don’t
have something to lean on. This jotter solves the problem
environmentally. It’s fashioned from 40% post-consumer recycled
aluminum and features recycled paper as well. Students, writers,
business travelers – actually anyone who’s frequently on the
go – will appreciate its sturdy and stylish construction as well
as its handiness.
Ask for asi/66887 – specify Winter Imprint |

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SHAPES GALORE. Beyond the
obvious choices of bars and/or restaurants, coasters can be used
to spread a firm’s message among home owners/renters, office
workers, teachers, etc. These are made from recycled rubber –
naturally water- and skid-proof. Along with the shapes shown here,
the coaster material can also be made into placemats, mousepads
and pet mats.
Ask for asi/90252 – specify Winter Imprint |

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MINI MESSENGERS. It seems
like a perfect natural: how better to convey a message about
recycling than using miniature recycling bins? Available with
crayons, coloring puzzle/coin-slot cover; seed packets, peat
pellets or alone, they have a variety of uses. The various
accessories help get your message across, while the bins
themselves serve as a lasting reminder of your company’s caring
and goodwill. Good for schools, restaurants, libraries, community
centers, environmental groups, associations, local/federal
government organizations, etc.
Ask for asi/62092 – specify Winter Imprint |

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ALTERNATIVE PLASTIC. Every
year, Americans throw away about 1.6 million pens. Stacked
end-to-end, they’d stretch for about 151 miles. Help your
customers be less wasteful with these environmentally friendly
refillable wooden pens. Constructed from sustained-yield birch and
beechwood – wood scraps discarded by furniture manufacturers –
they’re made so that recipients will most likely want to keep
and use them (along with your message) for a long time. The pens
also feature recycled steel, refillable brass cartridges and
nontoxic ink. They’re also laser engraved to avoid the harsh
chemicals sometimes used in the imprinting process.
Ask for asi/57703 – specify Winter Imprint |

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OUR MOVE. Who said recycling
can’t be fun? This travel chess set is made from EVA recycled
material. Its slim construction means it’s easy to bring along
on any trip and its travel-specific design makes sure games
aren’t disrupted by bumps in the road or other turbulence. Once
the game’s over, the pieces neatly and securely snap back into
place, ensuring they’ll be there next time you’re ready to
play.
Ask for asi/98760 – specify Winter Imprint
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WEIGHING IN. Created from
free-formed, polished, recycled glass, each one of these
paperweights is one of a kind. They’re the perfect size for
employee- or customer-appreciation gifts, to mark a special event
or even to use as a business card. This example is golden amber,
but they’re also available in “sultry smoke” and “gleaming
ebony.”
Ask for asi/30050 – specify Winter Imprint |

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SMART & THRIFTY. Remember
those pens that came with real shredded U.S. currency in the
barrel? These piggy banks are kind of a modern reinterpretation.
The retired currency can be rendered into a plastic-like
substance, and molded into the shapes seen here as well as a few
others, including picture frames, rulers, combs, noteholders, ice
scrapers and more. The pigs easily lend themselves to a dual
“saving” theme – money and the environment – that banks,
schools, businesses, organizations and others can easily take
advantage of. Products made from recycled denim (yes, as in old
jeans) are also available.
Ask for asi/75630 – specify Winter Imprint |

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CLASSIC CRAFTSMANSHIP. Made
from recycled glass, this colorful drinkware is mouth-blown and
hand-shaped. Restaurants, bars, hotels, resorts, even corporate
clients can help make a lasting impression on patrons by using
them, or the drinkware can also be used as incentives or gifts for
customers, employees or prospects. In addition to the styles and
colors shown, many others are available, including pilsner, wine,
juice and shot glasses, tumblers, goblets, pitchers, vases,
dinnerware and more.
Ask for asi/46190 – specify Winter Imprint |
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