The Promotional Idea Showcase - Winter 2001 - Updated
Quarterly
Promotional planning calendar
April
1:
Check Your Batteries Day. In the car, smoke
detector, radio, flashlight, watch, etc. Good
opportunity for sellers/makers of any of these
things.
7:
No Housework Day. A day to encourage taking a
break from laundry, cleaning, cooking, etc. Neat
tie-in for restaurants, movies, stores, clubs, etc.
10:
National Siblings Day. Honoring brothers
and sisters (and sister companies) everywhere.
17:
National Stress Awareness Day. Any company can
give out imprinted stress relievers as part of a
“we care” campaign.
24:
Administrative Professionals Day. And where
would any CEO, president, VP or other manager be
without a dependable assistant? A day to salute all
they do to make you look good throughout the year.
30:
National Honesty Day. Devoted to complete
honesty with everyone – employees, employers,
friends and family.
1-30:
International Legacy Month.
What type of legacy will you or your
company be leaving to friends, family and
customers once you leave spaceship Earth? Good time
to promote personal or corporate history.
5:
National Fun At Work Day. A day to enjoy some
laughter in the office – something we could likely
all use, and it’ll boost morale as well.
16:
Charlie Chaplin: Birthday. Considered the first
great film comedian, his works are still enjoyed
today. Possible link for theatres, video stores,
record stores (he was also a composer), TV stations,
etc. Born 1889.
22:
Earth Day. Green marketing hasn’t gone away;
it’s just been less
visible. An excellent time to gain some community
support by promoting environmental responsibility.
28:
National Sense Of Smell Day. Saluting our
olfactory sensitivity and how important it can be.
Bakeries, perfume shops, chocolate makers, candle
shops, etc., can all benefit, and scented products
can be used for gifts.
10:
National Siblings Day. Honoring brothers
and sisters (and sister companies) everywhere. 
24:
Administrative Professionals Day. And where
would any CEO, president, VP or other manager be
without a dependable assistant? A day to salute all
they do to make you look good throughout the year.
16:
Charlie Chaplin: Birthday. Considered the first
great film comedian, his works are still enjoyed
today. Possible link for theatres, video stores,
record stores (he was also a composer), TV stations,
etc. Born 1889.
28:
National Sense Of Smell Day. Saluting our
olfactory sensitivity and how important it can be.
Bakeries, perfume shops, chocolate makers, candle
shops, etc., can all benefit, and scented products
can be used for gifts.