The Promotional Idea Showcase - Winter 2000 - Updated Quarterly

PICTURE THIS...

By now you likely know that Amazon.com is selling much more than books on the Net. To reinforce this, the company included very realistic, two-dimensional pictures of an Olympus digital camera with all orders shipped. The eye-catching die-cut was printed with ad copy on the flipside, announcing that Amazon provides buying information, a wide selection of products, a 30-day return policy and more. It was even interactive to a degree; you could actually see through the cutout’s viewfinder.


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