PICTURE THIS... By now you likely know that Amazon.com is
selling much more than books on the Net. To reinforce this, the company
included very realistic, two-dimensional pictures of an Olympus digital
camera with all orders shipped. The eye-catching die-cut was printed with ad
copy on the flipside, announcing that Amazon provides buying information, a
wide selection of products, a 30-day return policy and more. It was even
interactive to a degree; you could actually see through the cutout’s
viewfinder.
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