The Promotional Idea Showcase - Winter 2000 - Updated Quarterly

PROMOTIONAL PLANNING CALENDAR

MARCH:

1-31: Music In Our Schools Month. To bump up awareness of how important music education is to a well-balanced education.

1-31: National Frozen Food Month. Saluting the many good points and convenience of frozen food. Appliance manufacturers/dealers, are you listening? 

1: Stop Bad Service Day. Honoring good service in any type of business that deals with customers ... most, we’d think.

1: National Pig Day. Not only do our porcine friends give us great hams, ribs, sausages and chops, but they are one of the most intelligent animals on earth, well above dogs and cats. They make good watchhogs, too. 

2: Read Across America Day. Ultimately designed to promote literacy, the idea is to get a child to read a book tonight. Excellent promo-op for schools, libraries, bookstores, publishers and companies who care. 

4-11: National Procrastination Week. Celebrating all of us who put off until tomorrow (or next week, or next month ...) what we really should be doing today. Offbeat day for unpopular office projects, cleaning paraphernalia makers/sellers, watch retailers, etc.

10: Employee Appreciation Day. What boss can’t take advantage of this one? The best part: Virtually any imprinted product can serve as a thank-you.

13: Lorenzo Delmonico: Birthday. The nation’s first trendy restaurateur. If you lived in New York in the late 19th century, you simply weren’t anybody if you didn’t dine (definitely not eat) at Delmonico’s at least once a week. Many of his recipes are still used today. Born 1813.

8: U.S. Income Tax Anniversary. Uncle Sam began legally garnishing our wages today in 1913. Interesting opportunity to use as a reminder that tax day is only a month or so away. 

31: No Homework Day. Why couldn’t teachers give students a small (logoed) gift instead?


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