The Promotional Idea Showcase - Winter 2000 - Updated
Quarterly
| PROMOTIONS
WITH SILVER LININGS by Josh Vasquez Need a particular color to carry a promotional theme? There are many available. Even silver. Maybe you need something to celebrate a 25th anniversary or some other major achievement. Sometimes it’s easy; go for metal. Other things are surprising. As your counselor can show you, every promotion may not have a silver lining, but if you ever need a silver exterior ... |
 SILVER
LIGHT. Candles aren’t just for light anymore. Haven’t been for
awhile. Now, many are laced with the latest aromatherapy scents and/or
lavishly colored to add atmosphere to any room – and outdoors as
well. They also come packaged in just about anything. This metal
candle holder, from asi/73497, adds an additional original touch to an
old yet ever-changing product. |
 FLASHY
DESKTOP REAL ESTATE. Want something a little beyond the typical
when it comes to computer accessories? Try using boldly colored or
differently shaped products, such as this rounded silver mousepad from
asi/98740. If the recipients aren’t readily impressed with its
space-age color and look, they will be by its utilitarian side. For
those really silly moments, it doesn’t make a bad flying disc
either! |
 THIRD
DIMENSIONAL CHIC. Remember those horrible red and blue-lensed
monstrosities you had to wear when you saw a movie filmed in 3-D or
looked through a magazine printed in the same format? Cardboard
glasses have come a long way. Now they’re available with transparent
or tinted (think sunglasses) lenses. Some even offer enough eye
protection to double as solar-eclipse viewers or welding shields, the
maker says. Best of all, they work as well as they ever have.
Particularly cool when sent with a 3-D flyer, brochure or catalog. Oh,
yeah – they come in silver. |
 UP
IN THE AIR. Silver meets cloth with these juggling balls, courtesy
of asi/72241. If you’ve ever wondered if some executives have
personalities, these may provide an answer to that question. Perfect
for sparking creativity and just good old stress-relieving, the balls
just might also teach some old managers new tricks. Try using them in
tandem with corporate meetings and/or brainstorming sessions. Also
good for those who “juggle” multiple tasks on a daily basis. Fully
imprintable and gift-boxed, if desired. |
 REFLECTIVE
WRITING. Keeping records, doodling, taking notes, maintaining a
journal. Whatever the task, a notebook’s needed. There are all kinds
out there, but if your promo can use a metallic touch, check out these
day-planners and blank books from asi/91340. They’re available with
thick silver-colored cardboard covers (with contrasting foil
highlights), or if you prefer a more “natural” silver, solid
aluminum covers – not to mention combinations. A neat way to open
minds up to your imprint while they’re involved in
stream-of-consciousness writing or rigid bookkeeping. |
 HI
RETRO, SILVER. Remember ViewMasters? Depending on your age, you
were able to look at 3-D scenes of almost anything: the 1939 or 1964
New York World’s Fair, the 1969 moon landing, or even scenes from
Land of The Lost. And each generation thought the viewers were
absolutely cutting edge. Well, if perception’s everything, they
still are. Land of The Lost is long gone, along with 1939 and 1964.
And we just passed the 30th anniversary of Neil Armstrong’s one
small step. But the viewers are still going strong, even in silver.
This fold-up paper version, from asi/35591, is easily mailable and
fits almost anywhere. Great for promoting a scenic spot or tropical
getaway, or for any promotion where scenes can sell the
service/product.
|
 HEAVY
DRAWING. With the kids now well into the school year, perhaps
they’re growing a little tired of seeing those standard yellow
pencils and the basic black lines they produce. These
silver-toned pencils from asi/50150 also feature an interesting twist;
they write in silver too. They could help spawn mid- and end-of-year
creativity in schools and other youth-oriented programs, not to
mention summer camp activities. Good for livening up the accounting
department as well. |
 PERFECT
IMAGE. Ever really think about mirrors? How many times a day do we
use them? That’s why they’re a good imprintable. This model, from
asi/89475, definitely puts a new spin on what many of us think a wall
mirror should look like. It can grab attention in almost any
environment and can be used for a floor mirror (shoe stores) as well. |