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The Promotional Idea Showcase - Summer 2004
- Updated
Quarterly
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Wear
It's At
For The Young & Spirited
By
Karen Akers
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| People aged 10-27 (a.k.a. Generation
Y) make up one of the largest segments of the American population.
Totaling about 72 million, they’re slightly eclipsed by
their Baby Boomer parents (78 million) but far outnumber their
Gen X predecessors (44 million). Consequently, businesses are
realizing the importance of targeting this generation with their
marketing efforts. Whether your business is looking for a stylish
shirt to use in a branding campaign or a functional jersey to
outfit a high school soccer team, your promotional consultant
can help you find the appropriate apparel. Here’s just
a sampling of what’s available: |
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SOFT & STYLISH. Made
from super fine, extra soft combed cotton interlock, the Butterfly
Ringer Tee is offered
in white with black, pink, red, baby blue or charcoal, black/pink,
lemon/charcoal, red/black, red/white and heather/navy, women’s
sizes S-XL.
Available from asi/90505
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Go for the goal. Outfit
the hockey team with this lace-front jersey. The multicolor
panels are constructed from Sport Air Mesh fabric. In black,
red, royal or navy, sizes XS-2XL.
Available from asi/40585
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Warmup wear. A 100% nylon construction and
mesh liner make the Pre-Game Pant suitable for three-season wear.
In royal, hunter, maroon, black, red, dark navy, sizes S-5XL.
Available from asi/60135
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Classic CHOICE. Few
things say “summer” more than baseball. This traditional
baseball-style V-neck jersey is made from heavyweight 100%
cotton, and is offered in sizes S-3XL, black, dark green, oxford
(80% cotton/20% polyester), purple, royal, scarlet, true navy
and white.
Available
from asi/84257
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Durable denim. Made from 13.75-oz. stonewashed
denim, the Rogue jacket has a 75% cotton/25% polyester fleece
lining and detachable fleece hood. In sizes S-5XL.
Available from asi/50930
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Cute & comfy. A
new twist on an old standby, these fleece skirts are made from
combed, ring-spun cotton and feature a tie-cord at the waist
and unfinished hem. Offered in youth sizes S-L and adult XS-XL.
Available from asi/41325 |
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Colorful combos. In
11 contrasting sleeve and V-neck shades, the Cap Sleeve T can
complement most schools’ colors.
Made from 50% polyester/50% cotton, it’s offered in sizes
S-2XL.
Available from asi/37461
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No sweat. The
Women’s
Endurance Polo is perfect for sports or other action-filled activities.
It’s made from 55% cotton/45% microfiber polyester, treated
with Tempra-Dry and features the Moisture Management Active System.
In various color combinations, sizes S-3XL. (A men’s version
is also offered.)
Available from asi/97125
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Double duty. The
Reversible Mesh Tank has color on one side, white on the other.
It’s
made from 100% nylon double-ply mesh and polyester mesh, and
features a full athletic cut for mobility. Colors include royal,
black, dark green, navy and scarlet, sizes M-2XL.
Available from asi/34408
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Game time. Matching
jersey and shorts make this sports uniform a classic choice.
The jersey
is reversible and made from nylon lustre knit and poly micromesh.
The shorts are made from the same material and feature an oversized
pattern and turndown waistband with drawstring. Men’s,
women’s and youth styles are offered in a variety of colors.
Available from asi/88364
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