1-30: Eye Disease,
Family Stories, Fig, AIDS Awareness, Lung Cancer Awareness, Healthy
Skin, Peanut Butter Lovers’ and Alzheimer’s Disease Month.
Another limitless
promo-op selection.
1: Sadie Hawkins Day. A day
for women to take the aggressive tack and ask out guys they’d like
to date.
3: Roy Rogers: Birthday. With the possible exception of
Hopalong Cassidy, America’s best-known cowboy. Neat tie-in for
anything with a Western theme – or perhaps reason to use one. Born
1912.
6: Men Make Dinner Day. Guys, give spouses and co-vivants a
break and cook dinner tonight. Super offbeat link for bookstores
(cookbooks), cooking schools/sites/shows, kitchen-supply
retailers/makers, supermarkets and of course, restaurants.
7: “Last” Press Conference Anniversary. Today, 1962,
Richard M. Nixon announced that the press conference he was giving
would be his very last. Obviously, by 1968, he had forgotten his
promise, which, depending on your point of view, was a very good or
very bad thing.
11: Birthday Combo. An interesting group shares the same
birthday today, which could make for a bizarre but very fascinating
promotional tie-in: Fyodor Dostoyevsky, Russian author, known for
his anti-violence views; Victor Emmanuel III, Italy’s last king,
who made the mistake of appointing Mussolini prime minister; George
S. Patton Jr., American general who helped defeat Mussolini (too
late for Victor, however); and Kurt Vonnegut Jr., whose
Slaughterhouse Five is considered a classic anti-war novel.
17: Coping With Uncertainty Day. Likely needed now more than
ever. Incredible PR potential here, on several levels.
26: Charles Schultz: Birthday. Noted creator of Peanuts. His
was one of only a few cartoonists’ creations that earned the
ingrained-into-our-culture status Snoopy et al. have.
28: Your Welcomegiving Day. Unofficially, the day after
Thanksgiving, to ensure a four-day weekend. Pure fun any firm can be
part of. |
