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Promotional Planning Calendar
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SEPTEMBER |
| 1-30: National
Backpack Safety, Children’s Good Manners, College Savings, Library
Card Sign-Up, Sewing, Coupon and Shameless Promotion Month. Think
of all the inherent promo-ops for these. 2: Calendar Adjustment Anniversary. Due to the changeover to the Gregorian calendar, today became September 14, New Year’s Day moved from March 25 to January 1 and 1751 had only 282 days. Good for a “huh?” type promo. 3: Do It Day. Quit putting off whatever it is you’re putting off and get to it. Good for almost any business that can contribute to help getting something done. 7: Billy Rose: Birthday. Almost unknown to all but Broadway fans, Rose was one of the original cigar-chomping, hugely egotistical, ultra-flamboyant and highly successful theatrical/film producers, songwriters, impressarios and general bon vivants of New York and Hollywood for almost 50 years. His lavish productions have influenced many. Good for any theatre-related promo. Born 1899. 7-13: Improve Your Home Office Week. Excellent for manufacturers and sellers of computers/accessories, ditto office supplies, furniture, etc. 9: Wonderful Weirdos Day. A day to celebrate those loveable but somewhat off-center folks in our lives who provide knowledge, laughter and inspiration. 12: Video Games Day. Saluting those who create, produce, manufacture, sell and most important, play video games of all kinds. 15-21: Prostate Cancer Awareness Week. Considering how curable it is when caught early and how deadly it can be when not, most men should look into annual checks by age 45. Excellent promo-op. 20-27: Banned Books Week. Underlining the importance of the freedom to read what we wish and the detrimental effects of book censorship. Super for libraries, publishers, bookstores and any other business that wants to get involved (e.g., art galleries for art books). 22: American Businesswoman’s Day. Saluting women who help the country’s business engine run every day. And for those who work too hard or long (men, too), today is also Family Day. 30: Ruth’s Last Game For The Yankees. Today, 1934, The Sultan of Swat and New York Yankees called it quits after 15 years that have since become legend. Interesting idea for any baseball-themed promo. |
