The Promotional Idea Showcase - Summer 2001 - Updated Quarterly

Imprinted Kits Bring Healthy Responses ...

Cigna HealthCare recently sent out a travel bag filled with asthma-awareness material, including a resource video, single-use inhaler, peak-flow meter, asthma-management planner, diary and brochure on how to feel your best even when suffering from asthma. Cigna developed the program to educate its members who have asthma; other conditions, such as lower back pain and diabetes, have similar kits. Any member suffering from these conditions was sent an educational package via direct mail.