The Promotional Idea Showcase - Summer 2001 - Updated Quarterly

PROMOTIONAL PLANNING CALENDAR

OCTOBER

1-31: National Car Care and Home Inspection Month. Think of all the opportunities here for all sorts of businesses.

2: Custodial Workers’ Day. And where would any business (or apartment building, or museum, or ...) be without them? Show your appreciation with imprinted gifts, a dinner, etc. 

4: Leave It To Beaver TV Premiere. In 1957. Even if you didn’t grow up with it, who doesn’t know the Beav? A good day to have some promotional fun, using logoed goods with a “wholesome” theme.

5: World Smile Day. A day given totally over to smiling. Perhaps a joke contest at the office, or one based on funniest sales calls.

7-13: Get Organized Week. Pertaining to work, home and life in general. Any business/organization can participate, using imprinted “organized-related” items. 

20: Bela Ferenc Denzso Blasko: Birthday. You know him better as Bela Lugosi, Hungarian horror-film actor whose name became synonymous with his role of Count Dracula. An out-of-the-box opportunity for any offbeat promo that can involve a vampire (night-shift workers?) or “undead” (workers putting in lots of overtime?) theme. Think of what blood banks could do!!

24: Stock Market Crash Anniversary. The Great Depression began today, 1929, when Wall St. went into a blind panic. Interesting reverse-psychology advertising possibility for banks, investment planners, retirement-plan firms, etc. 

28: Georges Escoffier: Birthday. Considered one of the greatest chefs of all time. Anything even distantly related to food can be used as a tie-in. In a more bizarre vein, today is also the anniversary of the start of the Donner Party’s ordeal (1846). 

31: National Magic Day. Traditionally observed on Houdini’s birthday. A magic-themed lunch or dinner could be interesting and unexpected, complete with logoed magic tricks.

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