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Lighten Up
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| Spring’s Brand-Spankin’ New Crop Of Apparel Is Here! |
Spring is finally here, and for the warm weather worshippers among us (especially those who suffered through Tundra-like temperatures this winter), it couldn’t come soon enough. Getting new clothes for the new season is more than a signal the weather’s changing – it’s about a change of attitude, too. Maybe because we get to shed our multilayered winter clothing like a cocoon, but people seem not only more lighthearted, but lighter in the spring. You can help expand your clients’ and employees’ wardrobe choices for spring by using promotional apparel in your next loyalty appreciation campaign, for example. There’s a reason, after all, why imprinted apparel has the distinction of being the top-selling promotional item – people love to receive T-shirts, hats, golf shirts and jackets as promotional gifts, and wear them constantly. What that means for you is that not only are you giving clients and employees a fashion forward imprinted item they’ll love and use for spring, but you’re getting your message out there in an unbelievably cost-effective way. Consider this: If you buy a $15 polo shirt for your client and embroider it with your company name and logo, that one garment will be seen by 500 people (an extremely conservative estimate) over its lifetime. When you factor the price into the number of times this shirt and its message – almost a walking billboard for your company – will be seen, the cost per impression drops to a jaw-dropping three cents per shirt. So please peruse our showcase of apparel – we hope you come down with a raging case of spring fever and spread it joyfully to your clients and employees. By offering them some fun, fashionable and functional apparel, you’ll make them happy and help your logo shine in the springtime sun! Karen Akers is associate editor/multimedia of Imprint and Michele Bell is editor of Imprint. They can be reached at kakers@asicentral.com and mbell@asicentral.com |
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When it’s too warm for a jacket, but too cool for short sleeves, this long-sleeved T-shirt is just right. Made from 100% cotton and preshrunk, the 5286 also features rib knit cuffs, double-needle coverseamed neck, shoulder-to-shoulder tape and a double-needle bottom hem. Available in 11 different colors, size small to 2XL. Youth and pocket styles also available. Available from asi/59528 |
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Made from 95% cotton 5% spandex, the 820 Ladies Slit V Raglan provides fitted comfort for the stylish woman. The raw edge v-notch and sleeve openings are perfect for warm-weather days, and its 3/4” double-needle hem adds extra durability. Available in navy, black, red, white and baby blue, ladies’ small to 2XL. |
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This T-shirt is pigment dyed and enzyme garment washed, creating its rich color and unique look. Its rugged construction features side seams, shoulder-to-shoulder tape seams and double-needle stitching throughout. Made from 100% cotton, it’s available in men’s sizes small to 3XL, in concord, evergreen, sand, blue lagoon, denim, charcoal, navy, merlot, poppy, pumpkin and mustard. Prepared for dye and create your own color palette also available. |
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Not too casual, not too dressy, the Men’s Parachute Texture Solid Woven Shirt provides a stylish alternative to polo shirts. Made from 93% rayon/7% polyester, the camp shirt looks great for casual workdays, golf outings or even retail or restaurant uniforms. It features short sleeves with left chest pocket, straight collar and straight bottom with side vents, and sports a pre-embroidered Ashworth/Golfman combo logo on the inside center back yoke. Available in four colors, men’s sizes small to 2XL. Women’s styles (not shown) available in two colors, sizes small to XL. |
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Chilly mornings and cool evenings will find people reaching for the 1700 Atlas jacket. Its 100% nylon taffeta shell is water-resistant, also making it the perfect choice for those inevitable spring showers. Featuring two zippered side pockets, elastic waistband and Velcro® cuff closure, it’s available in 11 different colors, size small to 6XLT. |
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Everyone from soccer moms to athletes to teenagers can appreciate a visor. It has a matching fabric padded sweatband to keep your brow dry and a self-fabric Velcro® strap closure for adjustable comfort. The contrasting sandwich visor is also precurved for that perfectly worn look. Available in navy/white, white/black, black/white and khaki/black. |
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Ever want to see your company’s name in lights? Well, this is the next best thing. Showing off your logo set in metallic or crystal detail, this Interlock Short Sleeve V-Neck shirt is made to stand out. Logos can be custom designed using clear or colored two-cut crystals; faceted or smooth nailheads; genuine Swarovski crystals; or combinations of the above. Made from 7 oz. 100% combed ring-spun cotton, the shirt is available in 10 colors, ladies’ sizes small to 3XL. A matching cardigan (style 29C, not shown) is also available. |
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For some people, baseball is the definition of springtime. So, it’s the perfect time to think about new jerseys for the team, whether it’s from the local bar or adult league. The 7918 Badger Colorblock Pinstripe Henley features contrasting-color pinstripes, sleeves, collar, buttons and inside placket; double-needle sleeves; and bottom hem. Available in white with black, forest, navy, red or royal accents, size small to 2XL. |
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Just what every girl needs – casual, stylish comfort that looks great anywhere. Made from 1” x 1” rib, ring-spun cotton, the Sleeveless Hoody is available with matching or contrasting 1/2-inch binding on the neck, armholes and hood. And, the bottom hem is reinforced with double-needle stitching for added durability. Available in black, sky, navy, white, black/white, white/black and sky/white; junior’s one size/medium. |
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These sport shirts don’t just look great now; they’re made for long-lasting durability with Stayclean Max. The patent-pending stain-protection system first conceals stains with its specially texturized fabric then instantly releases stains in the wash. The men’s 3004 Polo also features a stripe welt collar and cuff, clean-finished placket and round-hemmed bottom; the women’s 3005 Polo has a stripe welt collar, hemmed sleeves, Y-neck placket with self-fabric binding and round-hemmed bottom. Both are made from 75% polyester/25% cotton, 6.7 oz. Available in men’s size small to 3XL and women’s small to 2XL. |
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Have fun frolicking in warm weather fun sports while looking good at the same time. The Girly All Around Halter Baby Rib has a 17” strap length and comes in red, pink, white and black. The visor, adorable and perfect for keeping the sun from your eyes, is offered in a variety of colors and styles.
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The 6580 Microfiber Windshirt not only insulates the wearer from the wind and rain, it also features a short-sleeve design so as not to interfere with more important pursuits like golf, tennis, boating, etc. Made from 100% sueded microfiber polyester body with water-repellant finish, the windshirt is cut generously for active wear and has a straight-bottom crossover high V-neck, bold stripe knit neck and cuffs, solid waistband, on-seam pockets, single-needle top stitching and mesh lining. Available in black, navy and stone, size small to 3XL. |