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Day Tripper
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August |
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Admit You’re Happy
Month. C’mon
– it’s warm out; the sun’s shining; and there’s a
beach just calling your name. Aren’t you just a little bit
happy? OK, even if you’re not, you can use this month to
spread joy to others. Consider promotions for employee or
customer appreciation, or try incorporating fun or
inspirational products. And, for those who don’t like
summer, hang in there: August 6 is the Halfway Point of
Summer. So, at least you can be happy that it’s half over!
Children’s Eye Health And Safety Month. In 2002, more than 11,000 children were treated in hospital emergency rooms for eye injuries caused by toys or sporting equipment. Day care centers, eye doctors, hospitals, retail shops, sporting teams and others can help reduce injuries by making kids and their parents aware of the dangers. Learn more at www.preventblindness.org Family Fun Month. Lots of adults take a vacation in August when kids are home from school, so it’s the perfect time to concentrate on family fun. Businesses can hold special family-focused events such as barbecues, beach parties, carnivals, company picnics, etc. Resorts, amusement parks, museums and historical sites can also benefit by promoting a family-friendly atmosphere. August 6: National Fresh Breath Day. Now, this is a holiday that’s worth promoting. Use promotional gum, mints, toothbrushes, toothpaste, mouthwash, etc., to help make the world a nicer, sweeter-smelling place. August 13-29: Games Of The XXVII Olympiad. The 2004 summer Olympics will begin today in Athens, Greece, with more than 10,500 athletes competing in more than 300 events. Even companies that aren’t official licensees can build on the themes of athleticism, achievement, teamwork, patriotism, competition and international cooperation to launch an effective promotional program. Visit www.athens2004.com for more information. August 15: National Relaxation Day. Soothing eye masks, spa gift sets, white-noise players, bubble bath, picnic sets, scented candles, manicure/pedicure sets, beach towels … these are just a few of the products your promotional consultant can help you find so recipients have a more relaxing day. Reward workers by scheduling a retreat, or just allow them some extra time for a low-key picnic or extra-long lunch break. August 19: National Aviation Day. Acknowledge the birthday of famed aviator Orville Wright (Dayton, OH, in 1871) by using airplane-themed products or promotions today. Keytags, radios, stuffed toys, clocks, hats, model kits, photo frames, pens and banks are just a few of the plane-inspired products available through your promotional consultant. |
