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Marketing To Children |
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| Oh, for those carefree days of youth when all it took to make your day was finding a great toy in your box of Trix. More than anything, kids love getting stuff. They don’t care what it is; they just want stuff and more of it. A little bit of attention directed their way never hurts either. Whether you want to entertain them for an afternoon, or give them something they’ll remember for years, there’s a product out there for you. And don’t forget: Studies have shown that the way to an adult’s wallet is through his children – kids wield a lot of family decision-making power! Here are some items to consider when working with your promotional consultant on a kid-targeted campaign. | |
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| Play ball! A kids’ version of the traditional baseball raglan, the Toddler Baby Rib Raglan lets boys and girls dress up in the same fashionable shirts as their favorite ball players and heroes. Perfect for school or play. Offered in eight color combinations, sizes 2, 4 & 6. Available from asi/35297 |
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Calling all budding
Michelangelos. Offered in various colors, kids will have a blast
shaping FunDough into whatever creations enter their imaginations.
Good for schools, daycares, arts and crafts days, camps and rainy
days, it’ll keep kids busy for hours on end. Available from asi/55525 |
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| Expanding their borders. What better way to teach kids about the different cultures of the world than with this colorful globe? Whether it’s for a well-deserved “thank you” or special recognition of a task well done, globes make great gifts that families treasure for years. Available from asi/82050 |
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Wild child. Made from hypoallergenic, latex-free medical-grade foam tape, Unique Cheeks lets kids (and adults) display their wild side. Less messy than traditional face-painting, the mask is soft to the touch, and easy to apply and remove. The set can be custom designed to display different animals or even your logo with four-color artwork or specialty inks like glitter or glow-in-the-dark. Available from asi/78404 |
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| Like fireflies to bright lights.
The AM-5700 Silly Spinner Light creates a mesmerizing light show no child can resist. It’s great for outdoor events, especially those that carry over into the evening. Keep kids occupied and entertained at company picnics, barbecues, holiday celebrations, camping trips and other events. Offered in translucent blue and translucent red. Available from asi/31010 |
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Chart the changes. To adults, kids seem to sprout up before our eyes, yet kids feel being grown-up can’t happen soon enough. Help them see the changes over the years with this fun growth chart featuring Bear in the Big Blue House. Doctors, schools, libraries, youth centers and others can pair their name with this lasting memento. Available from asi/45815 |
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| A safari for the mind. Try and give this cutie to a child and you may find it snatched up by a stuffed animal-loving parent. Its long legs and wistful expression will endear it to kids of all ages. Your logo or message can be placed on a plastic medallion or bandana wrapped around the neck or a saddle blanket. Also offered are hippos, giraffes, lions, zebras, leopards and tigers. Available from asi/62960 |
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Start good habits early.
Parents will appreciate it when their children receive these Timex watches as gifts because they can completely eliminate the well-worn excuse of “But, I didn’t realize what time it was!” Trend-conscious kids will love the stylish, fun designs and bright colors. Selected girls’ versions are also offered with matching keytags. Available from asi/93360 |
