The Promotional Idea Showcase - Spring 2003 - Updated Quarterly

Promotional Planning Calendar

 

AUGUST

1-31: National Win With Civility Month. Stressing the benefits of being civil and courteous to each other in all aspects of life. Can be touted by any business or organization.

1: Jerry Garcia: Birthday. Whether you like the Grateful Dead or not, it’s difficult to deny their 30-year heritage of fanatical fans, legendary concerts and charitable work.

6: National Fresh Breath Day. Coincidentally, mints, gum and even mouthwash are available imprinted. 

7: Treasure Your Customers Day. A perfect and unexpected day to give them a particularly nice logoed gift. 

9: Veep Day. Recognizing vice presidents everywhere. Good day for a promotion (in more ways than one). 

13: Alfred Hitchcock: Birthday. A “gimmie” for video stores, TV stations, theatres and any promotion using a mystery/suspense theme.

17-23: National Friendship Week. You can never have too many friends, in business as well as life.

21: Hawaii Admission Day. Alohaville became the 50th state today, 1959. 

27: New Moon: At 1:26 p.m., EDT.

31: Alice TV Premiere Anniversary. The show about a single-mom waitress, insane boss and strange friends bowed on this day, 1976. It lasted nine years – pretty amazing, considering its lame jokes and even lamer scripts. Great opportunity to celebrate how far TV has come since then.