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Promotional Planning Calendar
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JULY |
| 1-31:
Anti-Boredom Month. Nearly any activity (notice the
“nearly”) can be shaped into a suitable theme. 1: “First” Anniversaries. An impressive collection. Numero-unos today include U.S. postage stamps (1847); Photos Used in a Newspaper (1848); American Zoo (1874); and Scheduled TV Broadcast (1941). 4-10: Freedom Week. Always good to celebrate. 7: Caribbean Day. Honoring that part of the world. Theme promos would work well. 10: Don’t Step On A Bee Day. Underlining the importance of not going barefoot outdoors. Neat link for shoe makers/stores/repair shops; ditto hosiery. 13: Gruntled Workers Day. You always hear about disgruntled workers. This is the opposite. Go promo crazy. 15: St. Swithin’s Day. Supposedly if it rains today, it will continue for 40 days. Interesting tie-in using imprinted umbrellas. 20: Sir Edmund Hillary: Birthday. Today, it seems everyone with a down parka wants to climb Mt. Everest. Hillary was the first, in 1953. He said, “The mountain will always prevail.” A great tie-in with any accomplishment/achievement theme. 25-31: National Salad Week. Encouraging more raw-veggie eating. Obvious bridge with grocers, farms, packers, kitchen-stuff shops (spinners, tongs, bowls), etc. 31: Mutt Day. Honoring all those non-pedigreed but lovable canines out there. |
