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Collective
Creativity
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| When it comes to effective promotional products, everyone knows about the standards like T-shirts, caps, mugs and calendars. But the tens of thousands of other products you can put to work conveying your ad message also include some highly interactive items many find difficult to put down – like books, for example. From current bestsellers to favorite self-help titles to atlases to cookbooks and beyond, there are volumes of books and book-related products to choose from. | |
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| MAKE YOUR MARK. Just because
bookmarks have a fairly uncomplicated purpose in life doesn’t mean
they have to be boring. This silver example, for instance, conveys
the sophistication of the reader while attractively displaying a
logo. It can make an elegant executive gift or serve as an incentive
for loyal customers or employees. Ask for asi/90523, TWC line – specify Spring Imprint |
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| LEAD THE WAY. Though
traditional geographic atlases are perennial favorites, those with
specific themes are becoming more popular as corporate gifts. The
America book, for example, features 208 pages of thematic and
large-scale maps of the United States, plus photos, essays and more.
Great Golf Courses of America contains useful information for any
serious golfer, including full-color maps, golf course layouts and
detailed lists of holes, yardage and pars for each course. Ask for asi/80640, Rand McNally line – specify Spring Imprint |
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| MAKING EDUCATION FUN. Most kids
love to color. With educational coloring books, such as this one
featuring Bear in the Big Blue House, they can learn while they’re
coloring. Familiar characters can also help children deal with
potentially upsetting but common life situations such as having a
family member in the hospital or going to the doctor’s office.
Garfield, the Muppet Babies and Smokey the Bear are just a few of
the other characters available in books that cover similar issues
along with even more sensitive topics like drug/alcohol abuse,
gangs; home/fire/Internet safety; poison prevention and more. Ask for asi/45815, Coloring Book Solutions line – specify Spring Imprint |
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| AT YOUR FINGERTIPS. Need to
know the area code of another location? Average temperatures of a
city during a certain month? How long it will take to drive from one
place to another? You’ll find all of this and lots, lots more in
the Pocket Ref by Thomas J. Glover. With 768 pages of facts, figures
and other valuable information, this truly handy reference guide can
be useful to just about anyone. Ask for asi/86430, Sequoia line – specify Spring Imprint |
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| COOL KITS. Just what every hip
chick needs at all times: A kit containing nail polish, a nail file,
glitter and other “must” accessories, including a book of advice
for teenage girls. Schools, doctors, retail outlets and other
businesses can use them to reach the tough ‘tween and teen female
audience. Interesting reading, too. Ask for asi/77802, Peter Pauper line – specify Spring Imprint |
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| LASTING MEMORIES. Given before
a trip, travel guides such as San Diego On My Mind can generate
excitement and help people plan a memorable experience. Afterwards,
they work extraordinarily well in helping recipients remember the
trip (and you). A perfect fit for hotels, resorts and corporate
meetings/incentive trips, but they can also be effective when used
by restaurants, schools, real estate firms, travel agencies, etc. Ask for asi/45627, Book Co. line – specify Spring Imprint |
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| GOOD TASTE. Send clients or
employees a taste of your local (or any other region’s) cuisine
with these themed cookbooks. They’re also useful as gifts to help
guests remember a particular city or region with warm feelings long
after their visit. And if your interest extends beyond regional
fare, other types of cookbooks are also available from your
promotional counselor – everything from beginners to quick meals
to super-gourmet cooking. Ask for asi/58115, Great Chefs line – specify Spring Imprint |
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| PERFECT FIT. This sturdy wooden
rack can keep important or frequently-used books at hand while the
desktop or counter stays free of clutter. Anyone who uses any sort
of reference book on a regular basis – writers, teachers,
salespeople, office workers, etc. – will appreciate its simple,
space-saving construction. Use it alone or pair it with an imprinted
reference book, such as an almanac or dictionary, for extra effect. Ask for asi/68232, MEDF line – specify Spring Imprint |
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