| 1-30:
National Safety Month. Employee safety is always a
primary goal. Or should be. Time to re-evaluate your own
safety program. |
2: Heirloom Seed Day. Stressing the idea of growing
“heirloom” vegetables. Excellent promo-op for nurseries,
gardening centers, seed companies, etc. |
| 8:
George Bryan Brummel: Birthday. Better known as Beau,
well-known fashion leader and sartorial trend-setter.
Interesting tie-in for any clothing store, fashion-oriented
magazine, catalog house, and so on. Imprinted apparel and/or
mirrors could work best. |
|
12: Howard
Edward Grange: Birthday. As Red Grange, he’s probably
one of the best-known football players in the game’s
history. His name can be invoked for any promo with a
football or simply a sports theme.
|
| 17:
Watergate Day. The infamous break-in occurred today,
1972. Great for a “bug” related promo. |
 19:
Moe Howard: Birthday. The head stooge of all
incarnations of the Three Stooges. OK; they were violent,
sloppy and silly, but they were still true comic geniuses.
Offbeat theme for any promo that can use a touch (or ton) of
humor. |
|
24: Lunar
Eclipse. At 4:18 pm, EDT. It won’t be visible from
everywhere, but that doesn’t mean it can’t be part of an
ad campaign.
|
|
 1-30:
National Rivers Month. Recognizing the importance of
rivers nationwide. Municipal governments and riverfront
businesses, both industrial and consumer (restaurants,
clubs, parks) can all get into the act, as can any
businesses (floating casinos, entertainment boats) on
the water itself. |
| 5: World
Environment Day. All of the planet’s other troubles
don’t mean much if we can’t live on it. A good day to
re-dedicate a firm’s commitment to cleaning up pollution
in any form. |
| 10: Alcoholics
Anonymous Founding Anniversary. AA Co-founders Dr.
Robert Smith and William Wilson started the organization in
1935. A good time, perhaps, to re-emphasize any
substance-abuse programs you have for employees, as well as
launch any anti-abuse program. |
| 14:
Flag Day. Now more important than ever. |
| 16:
Family Awareness Day. Emphasizing the importance of family
in our culture. Any firm or group can be part of it. |
| 18:
National Splurge Day. Urging folks to go out and do
something indulgent and/or extravagant. Great for upscale —
real or perceived — stores, restaurants, salons, gyms/spas,
theatres and so on. |
 23:
First Typewriter Anniversary. The very first writing
machine was patented today, 1868. A truly unexpected event to
launch any computer-linked promo. |
| 30:
Siberian Explosion Anniversary. On this day, 1908,
what’s been called history’s most powerful explosion
occurred over Siberia. A meteorite? Nobody knows for sure, but
it was visible for hundreds of miles. For any promo with an
“explosive” theme. |
|
