| 1:
First US Postage Stamps Issued. National mail service
began today, 1847, with a five-cent stamp picturing Franklin
and a ten-center featuring Washington. Could be a tie-in for
any delivery service or theme. |
| 6:
International Day Of Cooperatives. It refers to the
UN’s idea of community and country cooperatives, but no
reason it couldn’t be used to launch a co-op between your
company and another organization. |
12:
Cow Appreciation Day. Yeah, they’re dumb. But
they’ve also lent their image to
everything from computer boxes to works of art on the
streets of Chicago. Lending a bovine theme to a promo will
almost certainly create attention. |
| 15:
Rembrandt van Rijn: Birthday. Considered the greatest
artist of all time by many scholars. Super tie-in for
art-supply stores, schools, bookstores (art books), paint
stores, etc. |
| 31: U.S.
Patent Office Anniversary. The first one was issued on
this day, 1790. |
|
| 1-31: National
Foreign Language Month. C’est une possibilté
grandiose pour un promotion intéressant, memorable et
signaler. |
|
4:
Rube Goldberg: Birthday. Cartoonist who created wildly
complicated devices to perform simple tasks. Very cool theme
for any promotion it can fit.
|
| 11: Bowdler’s
Day. Remembering Dr. Thomas Bowdler, who abandoned
medicine to “clean up” the works of Shakespeare,
removing whatever he deemed improper. A day for any promo
that can put down self-righteous censorship. |
19-21:
Twin-O-Rama. Honoring twins (and triplets, quads, etc.)
everywhere. Consider the effect your promotion might have if
you referenced the occasion and used two identical
products instead of one. |
| 28: Parents’
Day. Saluting parents/step-parents and their importance
to society. Any business can be a part of it, as can
schools, daycare centers and libraries. |
|