The Promotional Idea Showcase - Spring 2002 - Updated Quarterly

Promotional planning calendar

July

 
1: First US Postage Stamps Issued. National mail service began today, 1847, with a five-cent stamp picturing Franklin and a ten-center featuring Washington. Could be a tie-in for any delivery service or theme.
6: International Day Of Cooperatives. It refers to the UN’s idea of community and country cooperatives, but no reason it couldn’t be used to launch a co-op between your company and another organization. 
12: Cow Appreciation Day. Yeah, they’re dumb. But they’ve also lent their image to everything from computer boxes to works of art on the streets of Chicago. Lending a bovine theme to a promo will almost certainly create attention. 
15: Rembrandt van Rijn: Birthday. Considered the greatest artist of all time by many scholars. Super tie-in for art-supply stores, schools, bookstores (art books), paint stores, etc.
31: U.S. Patent Office Anniversary. The first one was issued on this day, 1790.
1-31: National Foreign Language Month. C’est une possibilté grandiose pour un promotion intéressant, memorable et signaler.

4: Rube Goldberg: Birthday. Cartoonist who created wildly complicated devices to perform simple tasks. Very cool theme for any promotion it can fit.

11: Bowdler’s Day. Remembering Dr. Thomas Bowdler, who abandoned medicine to “clean up” the works of Shakespeare, removing whatever he deemed improper. A day for any promo that can put down self-righteous censorship. 
19-21: Twin-O-Rama. Honoring twins (and triplets, quads, etc.) everywhere. Consider the effect your promotion might have if you  referenced the occasion and used two identical products instead of one. 
28: Parents’ Day. Saluting parents/step-parents and their importance to society. Any business can be a part of it, as can schools, daycare centers and libraries.