| 3:
Mustard Day. Pay tribute to every variety of the tasty
condiment. Neat idea for restaurants and food stores, of
course, but why not an office contest or buffet lunch, with
appropriate products? |
 11-17:
Resurrect Romance Week. Encouraging folks to generate
romantic feelings and atmosphere. Resorts, deluxe hotels,
lingerie shops, restaurants, florists., etc., can be
involved. |
| 13:
Berlin Wall Erected. In 1961, and dismantled in 1989.
Any kind of “breaking down barriers” theme can be
enhanced here. |
| 21:
Poet’s Day. A no-brainer for bookstores, libraries,
schools and literary societies, but again, your counselor
can suggest much broader applications. |
| 31:
Litigating Lawyers Day. Fact one: We all make nasty
jokes about them. Fact two: Some really do make pond scum
look noble. Fact three: Not all of them are bad. We really
do need them in our business and personal lives, hassle
though it may be sometimes. |
|
 1-31:
National Back To School Month. Time for the stay-at-home
parent to get back to normalcy. All kinds of campaigns can
be worked around it, using logoed school supplies – or
not. |
| 6: National
Night Out. Firms have been increasingly latching onto
this event, part of the take-back-our-streets movement. A
night for citizens to learn how to strengthen their ties
with law enforcement at outdoor events. Give out a
crime-prevention promotional product. |
 15:
Transcontinental US Railway Completion Anniversary. The
famous golden spike was hammered today, 1870. Interesting
hook-up to anything with a cross-country/nationwide theme,
and of course, anything train-related. |
| 26: Krakatoa
Eruption Anniversary. In case you missed June 30 and
have a promotion that can use an “explosive” theme,
here’s a second chance. The volcanic explosion, which
happened in 1883, is also considered one of history’s
biggest. |
|
