The Promotional Idea Showcase - Spring 2002 - Updated Quarterly

Collective Creativity
Patriotic Potential
By Karen Akers

Patriotic products are everywhere. You can’t walk down the street without seeing something that’s American flag-inspired – T-shirts, caps, decals in store windows, bumper stickers; the list goes on. While these shows of patriotism can be inspiring, there are numerous other options. To help you stand out in the crowd while still showing your support, we’ve put together a showcase of products that are either red, white or blue. They can be a perfect yet subtle backdrop to your patriotic message – if you choose to go that way – or they can just be attractive, colorful vehicles for your next promotion.
RX FOR STRESS. While it may seem the obvious choice for this Doctor stressball, you don’t have to be an MD to put this little guy to work for you. You don’t have to be in the medical profession. Any company that wants to warn its workers about stress’s debilitating effects could use it to convey the message. And so can businesses that want to fix something – whether it’s computers, air conditioners, leaky pipes, retirement plans or even credit-card debt. Ask for asi/78105
CHOOSE YOUR VIEWS. If you want to go a few steps above traditional disposable cameras, check this one out. Not only is it reusable with a built-in flash, it also lets the photographer choose between standard or panoramic shots. Travel agencies, cruise lines, hotels, welcome centers and other tourist destinations can use it to recognize special groups or clientele. It also makes a great gift for company picnics, special events, family reunions and other get-togethers. Ask for asi/78825
CLASSIC CHOICE. When it comes to top clients and employees, it can be difficult to find just the right gift to show your appreciation. Not only should the product be something that the recipient will covet and enjoy, but also something long-lasting that will help him remember you fondly for years to come. High-end writing instruments such as Waterford’s “Grafton” series are one way to go. Named for Dublin’s bustling Grafton St., they feature sleek contemporary lines, vibrant colors and guilloche cuts. Ask for asi/62820
KEEP IT COOL. Used to be that whenever you had something cold or hot to transport, you had to carry a big, bulky cooler. Not anymore. The “Sports Duffel Deluxe” bag offers a convenient insulated bottom compartment that can be used to hold beverages, sandwiches or other items. It also features a roomy top compartment with mesh sides and drawstring closure, a large front zipper pocket and an adjustable shoulder strap. Give them to students or commuters who often have to eat on the run. Or consider sports teams, gym-goers, parents, teachers and other busy people who might also appreciate the bag’s convenience. Ask for asi/65595

CUTE & CUDDLY. Sometimes sunblock isn’t enough to protect children’s sensitive skin. This soft, sheared terry bathrobe can give kids another layer of comfort and protection, either indoors or out. Hospitals, daycare centers, stores, nonprofits, pediatricians and other business that deal with small children can use these robes as premiums/incentives or give them away to generate goodwill. Ask for asi/91605

STAY CONNECTED. If you’ve ever tried driving while holding a cell phone, you know it’s not easy. It’s also not safe, and in some places it’s not legal, either. Luckily, that can be easily remedied with this simple adapter. It frees up your hands, which should make it easier to keep your eyes – and your mind – on the road. This model has an earphone, microphone and an imprintable clip to keep it all in place. It’s made for Motorola phones, but also includes adapters for Ericsson and Nokia models. Ask for asi/77965

DIAL-A-DISC. Computers are ubiquitous these days, as are the CDs and DVDs that hold the programs, files, music, movies, etc., that run on them. And with the proliferation of CD- and DVD-burners (as well as disc-based video game systems), there will only be more of those little silver discs cluttering up homes and offices. Thankfully, this space-saving case not only safely stores discs without their bulky cases, it also provides an easy system for keeping them in order. Just turn the dial on top to the desired disc, open the case and the selected disc will pop up slightly for easy removal. Ask for asi/79530

FOR A RAINY DAY. Translucent colors have brought the classic piggy bank into the 21st century. Kids will like the cool color and, since it’s translucent, they’ll be able to keep an eye on their growing savings. Of course, it’s perfect for banks and credit unions that want to encourage kids (and adults) to save more. But other companies – such as retail stores, supermarkets, repair shops, service centers and others – can also use it to promote sales and low prices as well. Ask for asi/37000
GET IN GEAR. Something as simple as a tape dispenser can really stand out when it’s given a new look. And these translucent, gear-shaped tape dispensers are sure to elicit a second-glance. Their fun, modern mechanical shape can convey a variety of messages – growing, working together, building, etc. – and best of all, they won’t take up too much space on crowded desktops. Ask for asi/91780