The Promotional Idea Showcase -
Spring 2001 - Updated
Quarterly
PROMOTIONAL PLANNING CALENDAR
JULY
1-31: Anti-Bordom Month. Boredom can be an early sign of depression or self-destructive behavior. Shake employees and clients out of their
summer doldrums with toys and other offbeat gifts.4: July 4. Some sort of national holiday, we’re told. Start your own fireworks with a great promotional product.
10: Marcel Proust: Birthday. Born 1871, died 1922. Start reading his 13-volume Remembrance of Things Past today and maybe you’ll finish before your time comes.
12: Family Feud: 25th Anniversary. Kind of the Who Wants To Be A Millionaire? of its day. You might plan a promotion around a fun event that has families competing against each other.
14: Bastille Day. The world’s most famous prison break, today, 1789, freed only seven prisoners, but it’s still a day to celebrate revolutionary ideas.
23: Hot Enough For Ya Day. The only day when we’re “officially” permitted to utter this meaningless phrase as a conversation-filler/ starter. Interesting time for a heat-related theme of some sort, perhaps using portable fans, coolers, cold-drink tumblers, etc.
27: Take Your Houseplants For A Walk Day. Sponsored by Wellcat Holidays, who wants your houseplants to get
to know your neighborhood. Whatever. Interesting day to use imprinted flowerpots, seeds or gardening tools.30: Paperback Book Anniversary.
The paperback as we know it today first showed up today, 1931, courtesy of Penguin Press. Bookstores, used and new, are a natural, but by extension, schools and literacy programs (sponsorships, too) can be included.
This online version of IMPRINT MAGAZINE is updated regularly along with the printed
version.