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Promotional Planning Calendar
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January |
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1-31: Celebrate The Past, Book Blitz. Gourmet Coffee, Bread-Baking, Creativity, Diet Resolution, Family Fit Lifestyle and Quality of Life Month. A year’s worth of advertising ideas, right at the beginning of the year. 1: Z Day. Saluting all those whose name (personal or company) begins with a Z, which relegates it to the end of many lists. 3: Memento Mori Day. Worth repeating yet again; it’s Italian for “Remember, you die.” A day to celebrate life, emphasizing that our time here is a gift, and we should treat it accordingly. Interesting for almost any “beginning a new year” theme. 4-10: National Thank Your Customers Week. No customers, no company. Something we can never forget. All kinds of campaigns can be built around this. 8-14: Universal Letter-Writing Week. Emphasizing the importance of writing a true letter as opposed to sending an e-mail. Stationery shops, computer stores/makers, schools, libraries, etc., can participate. 13: Clean Off Your Desk Day. Another good one. A day to toss everything that’s outdated or unwanted. Offices can promote desk-cleaning contests, offering logoed organizers or similar items as incentives or prizes. 15: Humanitarian Day. Very simply, a day to help someone less fortunate. And then promote it. 19: Janis Joplin, Robert E. Lee, James Watt (inventor) and Edgar Allan Poe: Birthdays. One of those interesting days when a number of totally unrelated people share something in common. Offbeat hook to a promo campaign. 21: Rid The World Of Fad Diets And Gimmicks Day. Good for any natural foods-related firm, as well as a way to promote healthier eating in general. 30: Fun At Work Day. The name says it all. Any workplace in existence can be a part of it, with fun (the key word, remember) activities and prizes. 31: Inspire Your Heart With Art Day. Stressing the importance of art to us as a society. Galleries and museums, of course. But almost any firm can get involved, via fundraisers, contributions, sponsorships, etc. |
