The Promotional Idea Showcase - Fall 2002
- Updated
Quarterly
Promotional Planning
Calendar
FEBRUARY
3:
Norman Rockwell: Birthday. One of America’s
best-known and certainly most “homey” artists.
Interesting opportunity for museums, framing/art
shops, art-supply stores or anything requiring a
“good old days” theme. Note: There are logoed
Rockwell calendars available.
11:
Thomas Alva Edison: Birthday. Inventor
extraordinaire. Any
business that depends on phonographs, movie cameras,
phone transmitters and of course, light bulbs, can
structure a promo around this.
23:
Gregorian Calendar Anniversary. The most widely
used calendar in the world was created today, 1582.
More logoed calendar opportunities.
26:
Levi Strauss: Birthday. Yep. The guy that
invented jeans. A fun day to allow jeans at work,
with, perhaps a small gift. Clothing stores can have
a field day.
1-28:
American Heart Month. Dedicated to keeping
people educated on what they can do to keep their
hearts healthy and recognize the signs of a heart
attack. Obviously, any company or organization can
be part of this.
5: Dump
Your Significant Jerk Day. There are all kinds
of days dedicated to entering or maintaining
romantic relationships. This one encourages people
to end bad ones. If things have gone permanently
south, time to change directions.
12:
International Pancake Day. Recognizing one of
the most popular breakfast (or lunch/dinner) foods.
Fun idea for restaurants and kitchen-stuff stores,
or an offbeat office competition.
28: Ben
Hecht: Birthday. American playwright and
newspaper columnist, he once said, “Strip away all
of Hollywood’s false tinsel and there’s real
tinsel underneath.”
3:
Norman Rockwell: Birthday. One of America’s
best-known and certainly most “homey” artists.
Interesting opportunity for museums, framing/art
shops, art-supply stores or anything requiring a
“good old days” theme. Note: There are logoed
Rockwell calendars available. 
business that depends on phonographs, movie cameras,
phone transmitters and of course, light bulbs, can
structure a promo around this. 
26:
Levi Strauss: Birthday. Yep. The guy that
invented jeans. A fun day to allow jeans at work,
with, perhaps a small gift. Clothing stores can have
a field day. 
1-28:
American Heart Month. Dedicated to keeping
people educated on what they can do to keep their
hearts healthy and recognize the signs of a heart
attack. Obviously, any company or organization can
be part of this. 
12:
International Pancake Day. Recognizing one of
the most popular breakfast (or lunch/dinner) foods.
Fun idea for restaurants and kitchen-stuff stores,
or an offbeat office competition.