The Promotional Idea Showcase - Fall 2002
- Updated
Quarterly
Promotional Planning
Calendar
JANUARY
3:
Memento Mori Day. Worth repeating; it’s
Italian for “Remember, you die.” A day to
celebrate life, emphasizing that our time here is a
gift, and we should treat it as such. Interesting
idea for almost any “beginning a new year”
theme.
6:
Twelfth Day of Christmas, aka/Epiphany.
Excellent time for a lighthearted promotion based on
any verse of the well-known Christmas song.
12:
National Handwriting Day. Celebrated,
appropriately enough, on John Hancock’s birthday.
Logoed pens, anyone?
16:
National Nothing Day. A day, in the words of
inventor Harold Pullman, “to provide Americans
with one national day when they can just sit around
without celebrating, observing or honoring
anything.” Except, perhaps, Nothing Day…
21:
National Hugging Day. Give or receive a few
today, but always out of true warmth. However, this
is the age of the sexual harassment lawsuit, so
choose targets knowledgeably.
31:
First Social Security Check Issued Anniversary. The
first one ever went to Ida Fuller on this day, 1940.
Total amount: $22.54 – probably the same amount
that’ll be left for us when we retire.
1-31:
Celebrate the Past Month. Encouraging us to
accurately remember stories and general history of
the 20th century so it can be passed on to others.
Great for bookstores, libraries, schools, companies
using time-capsule themed promos, etc.
5:
$5 Minimum Wage Anniversary. The country’s
first minimum wage was established today, 1914, at
$5 … a day. It was instituted by Henry Ford, but
only for employees of “good personal habits,” as
determined by Ford Co.’s sociological department.
5-11:
National Thank Your Customers Week. Without
‘em we’d be nonexistent. All kinds of campaigns
can be built around this, incorporating a
dinner/luncheon, special mailing, etc.
14:
Clean Off Your Desk Day. Another one worth
repeating. As the name suggests, a day to get rid of
everything there that’s outdated or unwanted.
18:
Peter Mark Roget: Birthday. English doctor, best
known for his Thesaurus of English Words and
Phrases. Unexpected promo-op for bookstores,
libraries, schools or any firm that wants to support
more creativity and diversity in writing.
22:
David Wark Griffith: Birthday. American film
pioneer director/producer, considered by some the
father of true cinema. Video stores,
theatres, TV stations, film libraries/museums and
more can benefit.
12:
National Handwriting Day. Celebrated,
appropriately enough, on John Hancock’s birthday.
Logoed pens, anyone? 
21:
National Hugging Day. Give or receive a few
today, but always out of true warmth. However, this
is the age of the sexual harassment lawsuit, so
choose targets knowledgeably.
5:
$5 Minimum Wage Anniversary. The country’s
first minimum wage was established today, 1914, at
$5 … a day. It was instituted by Henry Ford, but
only for employees of “good personal habits,” as
determined by Ford Co.’s sociological department. 
18:
Peter Mark Roget: Birthday. English doctor, best
known for his Thesaurus of English Words and
Phrases. Unexpected promo-op for bookstores,
libraries, schools or any firm that wants to support
more creativity and diversity in writing. 
theatres, TV stations, film libraries/museums and
more can benefit.