The Promotional Idea Showcase - Fall 2002
- Updated
Quarterly
Promotional Planning
Calendar
DECEMBER
1:
World AIDS Day. Promoting awareness and support.
Still a good cause for virtually any business.
4:
Extraordinary Work Team Recognition Day. Giving
business teams who accomplish those tough objectives
the spotlight they deserve. A contest format can be
used, with logoed gifts and prizes (a check
wouldn’t hurt, either) going to all participants.
8:
Elzie Crisler Segar: Birth-day. Who? The name
isn’t as memorable as his most famous creation:
Popeye. Offbeat day for supermarkets, restaurants
(spinach salad specials?), food companies, as well
as any promo requiring a strength or good vs. bad
theme. Remember, though; Popeye’s licensed.
14:
Nostradamus: Birthday. Born Michel De Notredame,
he was a doctor but far more recognized for his
written prophesies. Many people even today believe
they have and will foretell the future. Libraries,
bookstores, radio stations, schools, etc., can use
this, as well as the office.
21:
Winter Begins. The solstice hits at 8:14 p.m.,
EST. Tire stores, auto-body shops, car-supply
retailers, coffee shops, snow-shovel makers/sellers,
can all participate.
31:
Leap Second Adjustment Time. Time to add or
subtract a second from clock time to coordinate
astronomical and atomic time. Great for any
time-related promo.
1-7:
Cookie-Cutter Week. Celebrating the many faces
of cookies and the cutters that make them. Fun promo
possibilities.
5:
Prohibition Repeal Day. Liquor finally became
legal again today, 1933, when Congress realized the
futility of prohibition. Great day for taverns,
liquor stores, wineries, breweries, etc., to promote
drinking sensibly.
10:
U.N.: Third Decade to Combat Racism and Racial
Discrimination. The first decade began in 1973.
The third ends in 2003. Be nice if we could get it
together before then. Again, anyone can participate.
12:
Poinsettia Day. Honoring Dr. Joel Roberts Poinsett,
who introduced the popular holiday plant to the United
States.
17:
First Powered Flight Anniversary. Wilbur and
Orville did their thing on this day, 1903. Interesting
approach to any promotion involving air travel –
airports and airlines, of course, but also vacation
spots, travel agencies, cruise lines, cities (business
meetings/conventions), even contests with trips as a
prize.
20:
Underdog Day. Recognizing all those second fiddles
who make the first fiddles look so good all the time.
21:
Humbug Day. Those who find Christmas frustrating,
stressful and aggravating are permitted 12
“humbugs” today to vent.
23:
Humphrey Bogart and Cab Calloway: Birthdays. Talk
about an interesting entertainment combo. All kinds of
hi-de-ho promotions can be centered around this,
schweetheart.
8:
Elzie Crisler Segar: Birth-day. Who? The name
isn’t as memorable as his most famous creation:
Popeye. Offbeat day for supermarkets, restaurants
(spinach salad specials?), food companies, as well
as any promo requiring a strength or good vs. bad
theme. Remember, though; Popeye’s licensed. 
21:
Winter Begins. The solstice hits at 8:14 p.m.,
EST. Tire stores, auto-body shops, car-supply
retailers, coffee shops, snow-shovel makers/sellers,
can all participate.
5:
Prohibition Repeal Day. Liquor finally became
legal again today, 1933, when Congress realized the
futility of prohibition. Great day for taverns,
liquor stores, wineries, breweries, etc., to promote
drinking sensibly. 
12:
Poinsettia Day. Honoring Dr. Joel Roberts Poinsett,
who introduced the popular holiday plant to the United
States.
23:
Humphrey Bogart and Cab Calloway: Birthdays. Talk
about an interesting entertainment combo. All kinds of
hi-de-ho promotions can be centered around this,
schweetheart.