The Promotional Idea Showcase - Fall 2000 - Updated Quarterly

Promotional planning calendar

JANUARY
 
4: Memento Mori Day. Italian for “Remember, you die.” A day, to celebrate life, emphasizing that our time on earth is a gift.
8-14: Universal Letter-Writing Week. Encouraging people to leave the e-mail and cell phones alone and take time to handwrite a few letters to friends or family. Any group can participate, using (what else?) logoed pens.
14: Clean Off Your Desk Day. A day to get rid of everything outdated or unwanted. Offices can hold desk-cleaning contests, offering logoed organizers or other such items as prizes. 
21: National Hugging Day. Give or receive a few today, out of true warmth. However, this is the age of the sexual harassment lawsuit, so choose targets accordingly.
29: National Puzzle Day. Again, just fun. And a good product to use might be ...?
31: Scotch Tape Invented: Anniversary. Today, 1928. Yet another home and office staple. Dispensers are imprintable, y’know.

1-31: Life Balance Month. Focusing on those who feel they have no control over their lives because of all the demands placed on their time. Psychologists, learning centers, bookstores, and so on can use this theme.
6: National Smith Day. Saluting individuals, businesses and organizations who bear or contain some part of (e.g., Goldsmith) the most common surname in the English-speaking world.
12: Jack London: Birthday. American author noted for his stories of the outdoors and sea. A left-field promo-op for campgrounds, marinas, boating/camping supply stores, etc. Even more left-field: kennels and animal shelters (White Fang, Call of the Wild – you get the picture).
17: Get To Know Your Customer Day. Continued business, as we all know, depends on good relationships with our customers. A day to start things rolling.
19: Sing-Out Day. This is good. People simply belt out a song whenever they feel like it, Broadway musical-style. Or, sing words instead of speaking them. Offices can have good/bad voice contests with prizes.


This online version of IMPRINT MAGAZINE is updated regularly along with the printed version.