The Promotional Idea Showcase - Fall 2000 - Updated Quarterly

Promotional planning calendar

DECEMBER

1-31. International Calendar Awareness Month. Marking the importance of the calendar in our overall lives. Any business can be part of this. Guess we don’t have to tell you the appropriate product, huh?
3: First Heart Transplant Anniversary. Christiaan Barnard did it on this day. Great opportunity for hospitals, doctors, clinics, gyms, and other businesses to promote heart health. Health-related or heart-shaped items could work here.

16: Ludwig Van Beethoven: Birthday. Generally acknowledged as one of the greatest composers of all time. Libraries, record stores, classical radio stations, schools, etc. can get in on this.

20: “Dating Game” Premiere. Daring when first broadcast in 1965, this show featured three bachelors/bachelorettes attempting to convince a hidden guest to choose them for a date. Interesting opportunity for dating services, singles clubs, etc.

21: Humbug Day. Those who think Christmas preparation is frustrating and stressful are permitted 12 “humbugs” today to vent. Unexpected promo-op for card shops, retail stores, Web shopping sites, etc. 

1. World AIDS Day. Promoting awareness and support. Good for virtually any business.
5: Prohibition Repeal Day. America became wet again, 1933, when Congress finally realized the futility of prohibition. Super day to promote drinking sensibly. Products could include shirts, caps, designated driver buttons, pens or keytags bearing local cab company numbers, etc.
9: Clarence Birdseye: Birthday. Inventor of frozen foods. Offbeat idea for supermarkets, restaurants, appliance stores, food companies, etc. Born 1886.
23: Transistor Invented: Anniversary. In 1947, by Bell Labs. It created an electronics revolution in size and design that’s still going on. 
21: Winter Begins. Everyone’s favorite season – as long as they don’t have to go out in it – begins today, 2:21 p.m.
31: Leap Second Adjustment Time. Time to add or subtract a second from clock time to coordinate astronomical and atomic time. Great for any time-related promo.

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