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Promotional Planning Calendar
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DECEMBER |
National Drunk & Drugged Driving (3D) Prevention Month. Everyone knows that driving while under the influence of intoxicating drugs or drinks is unsafe. But sometimes – especially around the holidays – people need a friendly reminder. Colleges, businesses, restaurants, community groups and others can promote safe and sober driving with mailers, imprinted cups/napkins at bars and restaurants, posters, party favors, etc. Learn more about 3D month at www.ncadd.com/3dmonth. Safe Toys & Gifts Month. In 2002, more than 165,000 children aged 14 and under were treated in hospital emergency rooms for toy-related injuries, and at least 13 children 14 and under did not survive toy-related traumas that year. So, since more than half of all children’s toys are purchased during the holiday shopping season, it’s a good time to emphasize the importance of toy safety. Pediatricians, hospitals, schools, day care centers, local sports organizations and others can help get the safe-toy-and-gift message out to kids’ parents, friends and families. For more statistics and tips for buying safe toys, visit National Safe Kids Campaign at www.safekids.org/. December 12-18: Tell Someone They’re Doing A Good Job Week. Make sure employees don’t feel unappreciated. Use this week for individual employee recognition or to tell workers as a whole that their effort is appreciated. Anything from an imprinted pen to an elegant award can do the trick. December 14-28: Halcyon Days. Traditionally the 14 days surrounding the winter solstice, the observance gets its name from the mythical halcyon bird. It’s supposedly a time of tranquility when the winds and waves are calm. And, just about anyone can use some tranquility this time of year. December 17: Underdog Day. Today’s a day to recognize all the unsung heroes that make the big shots look good – those people who otherwise wouldn’t get the congratulations they deserve. There’s probably at least one at every company who deserves an award, plaque, watch, mug, T-shirt or some other gift of appreciation. December
17: The Simpsons TV Premiere Anniversary. Who knew that what began
on TV as an
animated segment of The Tracey Ullman Show
would turn into one of TV’s longest running comedies? (It
wrapped up its 15th season in 2004, surpassing The Adventures of
Ozzie & Harriet as the longest running sitcom.) “Simpsons
Roasting on an Open Fire” premiered on the Fox network 15
years ago today, and it didn’t take long for Simpsons-mania
to hit the country. Licensing possibilities aside, it’s a
good opportunity to celebrate families in their many forms – even
ones with bratty kid brothers, beer- and doughnut-loving dads and
blue-haired moms. |
