The Promotional Idea Showcase - Summer 2002
- Updated
Quarterly
Promotional Planning
Calendar
October
1-31:
Eat Better, Eat Together Month. Touting the idea of
families and couples not only eating healthier but eating
together to discuss things. Good promo-op for restaurants,
supermarkets, health-food stores, cookbook publishers,
bookstores and way more.
9:
Bring Your Teddy Bear to Work Day. Recognizing the
stress relief teddies have brought millions over the years.
Perhaps a contest with imprinted prizes or even logoed bears
would be a good choice.
22:
National Color Day. Dedicated to raising awareness of
how our names are color-coded, and how color can influence
our feelings. Virtually any firm can participate and product
can be used — provided it’s the proper hue.
2: Custodial
Workers’ Day. Where would any business (or apartment
building, or museum, or...) be without them? A day to
express your appreciation.
16: Boss Day.
On the surface, a day for employees to recognize the boss.
But since, at most firms, the customers are the real boss,
this can allow for all sorts of unexpected promo
possibilities.
20:
Reptile Awareness Day. A day to understand that lizards,
snakes, alligators and the rest of the reptiles sharing the
planet with us aren’t all bad. Far-left base for a promo
launch, maybe using a plush reptile as one of the elements.
30: Charles
Atlas: Birthday. Near-legendary body-builder and
mail-order marketer, he immortalized the 97-pound weakling.
Cool promo-op for fitness programs, health-food stores,
gyms, sporting-goods sellers/makers, etc.
9:
Bring Your Teddy Bear to Work Day. Recognizing the
stress relief teddies have brought millions over the years.
Perhaps a contest with imprinted prizes or even logoed bears
would be a good choice.
22:
National Color Day. Dedicated to raising awareness of
how our names are color-coded, and how color can influence
our feelings. Virtually any firm can participate and product
can be used — provided it’s the proper hue. 
20:
Reptile Awareness Day. A day to understand that lizards,
snakes, alligators and the rest of the reptiles sharing the
planet with us aren’t all bad. Far-left base for a promo
launch, maybe using a plush reptile as one of the elements.