The Promotional Idea Showcase - Summer 2002 - Updated Quarterly

Collective Creativity
Au Naturel
By Karen Akers

Sure, sleek silver and trendy translucents can draw lots of attention. But sometimes a promotion calls for something more toned-down, more authentic, more… natural. That’s where wood can work. Ranging from inexpensive games and accessories to elegantly finished executive gifts, wood products can add a touch of class to any ad campaign. For more information on any of the products on this page, or ways they can be used to achieve your marketing/communications objectives, contact or go to the Internet site of the promotional products professional who sponsors you Imprint subscription.
CLASS CASE. There are a lot of cool, funky CD holders available as promotional products. But there are also options for those whose tastes run more traditional than trendy. These CD boxes provide sturdy storage for computer or music discs -- and look great while doing it. Could work as a gift for executives, professionals or anyone else who might appreciate its upscale design. Ask for asi/47137

DOUBLE DUTY. If it’s desktop real estate you’re after, this clock/frame duo might be a plan. Combining two important desk functions in one, its slim design doesn’t eat up too much valuable space. And there’s an engravable plate below the clock face, so recipients will see your company’s message every time they check the time or look at the photo. Ask for asi/91320

THE RIGHT DIRECTION. Use this wood-encased compass to show someone they’re “on the right track.” Whether you choose to give it to a top employee for a job well done or award it to top clients as a gesture of appreciation, it’s hard to imagine this not eliciting a positive response. The compass features solid brass construction. The hardwood case puts the presentation over the top. Ask for asi/86230

MAJOR ATTENTION-GRABBER. Most of us like jelly beans. No nutritional value, but good. They can be a conversation-starter, too. Kids or adults can’t help but take a second look at this unique jelly-bean dispenser. Just pour some jellies in the top, rotate the dispensing arm, and watch as a single bean rolls down the chutes to the cup at the bottom. Beyond home or office, it can be used in any public place to help draw attention. 
Ask for asi/68680

IT’S ABOUT TIME. Clocks remain one of the most effective promotional gifts. Not only does almost everyone use them, but they easily become long-term reminders of your company and its message. The classic style of this particular desk timepiece can make a positive, long-lasting impression on clients, employees or whoever the recipients may be. Ask for asi/61943

STAR TREATMENT. Appearances are deceiving. This puzzle, for example, is made of three simple pieces that fit together to form a star shape. Sounds easy -- until you try it for yourself. It can illustrate the successful joining of companies after a merger, signify the positive effects of teamwork, or just be used as an amusing distraction. Try giving them out at a meeting to spark creativity, a trade show booth to build traffic, or at a family-oriented company event just for fun. Ask for asi/66245

SPECTACULAR FINISH. It takes over 10 coats of lacquer and continuous polishing to create this box’s “piano-wood” shine. Not only is it beautiful on the outside, but its lined inner compartment can hold whatever anyone treasures most. It’s made to perfectly fit a half-dozen golf balls, but can also provide refuge for jewelry, photos, watches, or any number of small items. It comes standard with either a golf, medical or earth design, but if none of those fit the bill, it can be customized. Ask for asi/91320

KEEP IT NEAT. Coasters aren’t just for coffee tables. Desks and conference tables can also benefit from them, too. This cherry-finish coaster set works in either situation. Its compact design won’t take up much space in the office or home, while the stand prominently and attractively displays your company’s logo. Ask for asi/33910