November 1-30: National Alzheimer’s Disease, Diabetes and Marrow Awareness Month. Three more universally participatory causes. 3: Sandwich Day. Held on the Earl of Sandwich’s birthday. Beyond the obvious like restaurants, food markets and plastic-wrap makers, why not an office sandwich contest, with things such as spreaders, knives and cutting boards as mementos? 3: 6: Halfway Point Of Autumn. Help usher in the inevitable – winter – with imprinted ice scrapers, snow brushes, jumper cables, hats, gloves, mufflers and so on. 12-18: National Geography Awareness Week. It’s frightening how little many people – students included – know about basic geography. Schools and libraries are a given, but other firms can help by distributing imprinted globes, atlases or maps. 14: National Teddy Bear Day. The “birthday” of one of the country’s most enduring – and endearing – toys. Mock birthday parties are one possibility, but you’re not limited to logoed bears. Teddy images can be had on buttons, stickers, clothing, magnets, chocolate, and more. 17: World Peace Day. Never a bad idea. And since ’70s nostalgia is so strong now, there’s no reason not to bring the peace symbol as part of an ad message. Back then it appeared on countless products. It can again. 19-25: National Game & Puzzle Week. All sorts of logoed games are available to use promotionally. They can function as prizes for game contests at clubs, on the radio and so on. 22: National Stop The Violence Day. Parents’ groups, schools, youth organizations, police departments, religious organizations, political parties, communities in general and businesses can all take part. Logoed white ribbons are the standard, but the theme can be taken further. 27: Jimi Hendrix: Birthday. He’s been gone 30 years, but remains rock’s premiere guitarist. Ten years ago, a Hendrix-based promo might have seemed too narrow in scope, but now that his music’s increasingly showing up in mainstream America (several car commercials), there’s no reason boomers wouldn’t appreciate customized Hendrix CDs, photos, posters or T-shirts. Remember, though, he’s a licensed property.