Lights On ...

To attract clients, Port-folio, an employment agency, devised a clever mailing featuring a picture of a switchplate with a die-cut rectangular hole where the switch was meant to be. At the “off” position were the words, “Before calling Portfolio” and at the “on” position the words, “After calling Portfolio.” On the back was a short paragraph ending with the copy, “The next time you’re in a bind for a great creative, or that light bulb above your head just won’t go on, call Portfolio.” A creative way to market creativity.