![]() The Promotional Idea Showcase - Winter 1999/2000 - Updated Quarterly
June 1-30: National Dairy Month. Black-and-white cowhide print and cow art is available for use on many products, including caps, calendars, mugs and mousepads. Ice cream parlors and cheese shops, for example, can sponsor in-store promos and give out imprinted ice-cream scoops and cheese graters, knives or spreaders. 1-30: National Burglary Prevention Month. Installing a home security system can help prevent break-ins. Manufacturers or sellers of home alarms can mail promotional products to potential customers. A logoed personal security device or lock can also help get the message across. 1: Healthcare Executives Appreciation Day. A meeting, conference or awards dinner can be a good venue for honoring healthcare executives and managers. Imprinted desk items, pen sets, plaques and crystal awards are popular recognition products. 1-7: International Volunteers Week. Countless community organizations and charities rely on volunteers to run daily operations, staff special events and achieve financial goals. Thank them with embroidered shirts or jackets, gourmet gift baskets or any one of several thousand other products. 3-11: National Fishing Week. Founded to foster recreational fishing. Fishing clubs and retailers of fishing gear/bait can sponsor events to pass on information about getting a license, best spots to fish, legal limits and so on. Promote the event with products such as lures, kits/travel packs, hats, bags, flashlights and keyring tools. 4-10: National Headache Awareness Week. To stress that headache is a potentially serious but often treatable condition. Pain-management centers, doctors and pharmaceutical companies can launch direct-mail campaigns or sponsor informational fairs. Imprinted pill boxes, beverage containers, apothecary jars, candles, travel and first-aid kits, etc., can be used. 15-18: US Open Golf Championship. Companies and organizations can sponsor their own golf outings. Promotional golf accessories number in the thousands and range from higher-end golf bags to lower-end tees and ball markers 19: World Sauntering Day. Encouraging folks to rediscover the Victorian practice of sauntering, in favor of jogging, sashaying, and the like. Why not hold a fun sauntering contest, with imprinted prizes to the winners and any proceeds going to charity? 23-25: Monterey Bay Blues Festival. Likely the best-known event dedicated to the preservation of one of America’s original musical styles. It’s held in California, but radio stations, local clubs, record companies/stores and related businesses can hold local promos anywhere, using imprinted blues CDs/cassettes, T-shirts, mugs, etc. 30: Leap Second Adjustment Time. Today, a second is added or taken from “clock” time to coordinate astronomical and atomic time. Anything time-related can be used as a tie-in.
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