Imprint Magazine
The Promotional Idea Showcase - Winter 1999/2000 - Updated Quarterly

New Products
by Arn Bernstein

Adding An Element...

Here’s a good example of combining two products to create an interesting hybrid. The “MicroPac” consists of the “Utili-Key,” made from solid 420 stainless steel. It incorporates a half-straight, half-serrated knife blade, eyeglass screwdriver, standard screwdriver, bottle opener and Phillips screwdriver, all in a unit a fraction larger than an actual house key. Here it’s paired with the “Photon Micro-Light,” a powerful miniature (about an inch) yellow-beam flashlight that reflects up to 30 feet and is visible for over a mile. Made of ABS plastic, it uses a five-year replaceable lithium battery, which is included. Both items weigh under an ounce and come in a plastic gift box.


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