Imprint Magazine
The Promotional Idea Showcase - Winter 1999/2000 - Updated Quarterly

New Products
by Arn Bernstein

What The ... ?

OK – maybe it does resemble something from a bad ,50s sci-fi movie, but despite its odd appearance, the “Flashlight Friend” is a truly fascinating and functional product. It’s basically a clear plastic holder (which allows laser-etching to show through) for a Mag-lite flashlight. The four “legs” are actually vinyl-covered wires that can hold the flashlight in all sorts of positions, leaving both hands free to work. It can even hang from something. When not using the light, the product can act as a desktop pen and note-holder – or even a paperweight. A total of four imprint areas, not counting the flashlight itself.


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