The Promotional Idea Showcase - Fall 2000 - Updated Quarterly

Real Problems, Real Solutions

Ever Present ...

When Kokopelli’s Pizza Co. needed more staff, it went outside traditional channels, using laminated doorknob hangers imprinted with its name and phone/fax number, noting that it was hiring. But what if the recipient wasn’t seeking employment? Kokopelli’s had it covered. The hanger also featured a menu and the shop’s hours on the reverse, as well as a money-off coupon on both sides. And just for good measure, a magnet in the shape of the shop’s logo bearing the delivery number and name was also attached. Talk about your basic quadruple-threat promo!

This online version of IMPRINT MAGAZINE is updated regularly along with the printed version.