Promotional planning calendar December:1-31: International Calendar Awareness Month. Marking the importance of the calendar. We can think of at least one appropriate product. Maybe two. 1-31: National Stress-Free Family Holidays Month. The holiday season is a time for giving. Its also a time for patience and tempers to wear thin, and emotions to be drained. A reminder that family time is especially important this time of year. Medical centers, hospitals, health-food stores, stress-management services, churches and more can be part of it. 1: Basketball Invention Anniversary. James Naismith introduced it today in 1891, using peach baskets. A great tie-in for teams, as well as sports-oriented TV/radio stations and sporting-goods stores. 2: Safety Razor Patented Anniversary. By King Gillette, 1901. It might not sound like much, but anyone whos ever tried to use a straight razor knows how important this day was in preventing countless facial cuts. 5: Phyllis Wheatley: Death Anniversary. In 1784. One of Americas first poets, Wheatley came to the U.S. in 1761 as a slave. Allowed to learn to read and write, she was first published in 1770. Interesting tie-in for bookstores, poetry groups and schools. 9: Clarence Birdseye: Birthday. The inventor of what most of us couldnt imagine being without frozen food. Great for supermarkets, food wholesalers, freezer manufacturers/retailers and more. Born 1886. 14: Michel De Notredame: Birthday. Aka/Nostramadus, a French doctor far more famous for his predictions than his prescriptions. Good tie-in idea for anything that can use an I (or we) foresee theme. Born 1503. 26: National Whiners Day. Even whiners need a special day. Actually a good opportunity to promote no whining in offices, schools, dentists offices, banks, stock exchanges or anywhere else moaning and groaning are likely to take place. 17-23: Tell Someone Theyre Doing A Good Job Week. Everyone likes to be acknowledged, no matter what their job is. Name any business, and youve named a candidate for this tie-in. 17: First Powered Flight
Anniversary. Wilbur and Orville put Kitty Hawk, NC, on the map this 31: Leap-Second Adjustment Time. Need a different year-end promo? Try this. New Years Eve is also a preferred time for adding or removing one second from our clocks and watches to coordinate atomic and astronomical time.
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