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The Promotional Idea Showcase - Fall 2000 - Updated
Quarterly
New Products
by Arn Bernstein
Should
Rum And French Vanilla Get All The Fun? ... Not that theres anything wrong
with them, but it seems like almost every time you run into flavored premium cigars, theyre
one of those two. Seeking a little diversity for clients? These Dominican handmade
beauties are liberally spiked with genuine Makers Mark premium bourbon.
Theyre packed in individual glass tubes, hand-dipped in the bourbons signature
red wax, and ready to be customized. Clients dont smoke? No problem. Makers
Mark-laced chocolates, gourmet cooking sauce and coffee beans are also available! |
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Read
On The Fly ... Heres a very cool variation on a product thats
remained virtually unchanged for almost 40 years the plastic flying disc.
Operationally speaking, the E*Writer is just like any other disc hold it
horizontally, throw it, and watch it sail off. The but part is a single row of
flashing LED lights that (with a little help from microprocessor technology) actually
spell out a clearly visible message from any angle when the unit is in
motion. The whole unit weighs only 200 grams and is 101/2 inches across. Theres an
on/off switch to save batteries, too. In several colors.
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Hold
Em With Panache ... CD-ROMs are increasingly becoming an everyday part of
office life. Many people simply pile them on their desks or toss them in a drawer. Why not
go for a decorative touch? These translucent cases hold six CDs in a handy spring-powered
format; when the top is pulled off, the bottom portion which incorporates the
holder instantly fans out, allowing easy access to whatever disc is needed. Closed,
the whole unit takes up less space than a short stack of jewel boxes, and the design fits
in anywhere. In a whole rainbow of colors, too. |
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Welcome
Addition ... There are all sorts of computer screen cleaners out there. Most work
pretty well. A little lower, however, is usually another matter. Dust, grit, food crumbs
(you know theyre there), stray hairs and other similar gunk can combine to make a
computer keyboard downright grimy. Enter XSponge. It looks and feels like a
funky version of its name, but its definitely not for wiping up spills. Rather, its
bumpy surface is especially designed to clean that dirty keyboard. They require no
moistening, come in blue, green, yellow or black and can be imprinted in one or two
places. In desk- and laptop versions, it comes with an instructive paper sleeve and is
interesting enough to be left on a desk as a quasi-decoration. |
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Sleek
And Modern ... Something new in wristwatches? Hows this? This timepiece
already sports a clean, fashionable look as far as the face is concerned. But what makes
it really unique is the rubberized strap with a snap-lock fastener. It holds just as
securely as more conventional clasps, but definitely sets the watch off from anything else
others in the room are wearing. It also features an accurate quartz movement, glass
crystal, contrasting sweep-second hand and the face takes a clear, sharp imprint. Very
nicely packaged, if desired, in a tin that can have a matching imprinted label affixed. |
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Its
Grown Down ... A year or so ago, the Bucket Boss was introduced
a heavy canvas, multi-pocketed item that fit inside a standard bucket, instantly
turning it into a handy organizer/carrier for tools or whatever. The Mug Boss
is a precisely scaled-down version designed to fit inside of ... you guessed it ... a
standard coffee mug. The mug itself can still be used for pens and pencils, while the
outside pockets can accommodate special favorites, small tools, rulers and so on. Made to
last a long time, it can, of course, be custom imprinted. |
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Save
The Floor ... Not to mention potted plants, unfilled candy dishes, the lawn and
even your hands. Despite whats considered politically correct or on the out
list by some, there are two facts that remain unchanged one, a number of people
still smoke, and two, deliberately not having ashtrays handy will rarely, if ever, stop
them from lighting up. If its not a no smoking area, the lighters will be flicking.
The Dalvey portable ashtray solves the problem efficiently and attractively.
Its a chrome-plated stainless steel ashtray that resembles a pocket watch in
appearance and size. It closes tightly enough that it can be carried in any pocket or
purse without mishap, and is large enough to accept several cigarette butts and
even a moderate cigar. Handmade in Scotland, no less, it can be imprinted with a logo or
message via a plate on top. Of course, it comes gift-boxed. |
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Retro
To The Coolest ... If youre even semi-familiar with vintage pen collecting,
you already know. If youre not, youre about to know: The hottest items these
days are the eye-catching celluloid-barreled fountain pens and mechanical pencils
prevalent in the 1920s and 30s. Unfortunately, the combination of clamoring
collectors and the fact that celluloid has a tendency to fall apart over time if
improperly stored means that prices of originals in good shape have shot through the
ceiling too high for someone who wants to own one incidentally. The Monteverde
line of pens are, in function, your basic twist-action ballpoint. In appearance, however,
the acrylic resin of the barrels startlingly replicates the masterpieces of 70 and 80
years ago. In several colors and
beautifully gift-boxed. |
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This online version of IMPRINT MAGAZINE is updated regularly along with the printed
version. |