Promotional Products Reference

A successful manufacturer once said that he sold 1 million quarter-inch drill bits to people who didn't want drill bits at all. What they wanted were quarter-inch holes. Business people bought $7 billion dollars worth of promotional products last year, but they weren't looking for promotional products per se. What they wanted were results. Those promotional products were the drill bits that gave them the increased revenue, store traffic, booth traffic, motivated employees, raised funds, sales leads, better shelf space, better customer relations, etc., that they were looking for.

Promotional products make up an industry you probably didn't know existed, yet have been surrounded with most, if not, all of your life. Look over your desk - see anything with a logo on it anywhere? Check out those pens. How about that notepad? Your calendar? A portfolio from that news magazine renewal? Maybe your mousepad? Chances are you'll find more than one item you've been given with a logo or slogan on it. And at home you likely have more than one T-shirt, keytag or refrigerator magnet reminding you of someone's business. All of these things are promotional products.

Through The Years . . . Find out how a young boy's muddy schoolbooks, way back in 1881, sparked an industry that today has over 350,000 different products that can solve your business problems. You'll be surprised at how many you recognize.

By Many Names . . . How you use them often determines what they're called.

Use Them Successfully . . . Explore the 14 most popular ways promotional products are used by businesses and organizations today.

Imprinting Methods . . . How your logo or message is put on a promotional product is often dictated by the product, but not always. Do you know your choices? Learn the different techniques.